Cross-functional collaboration across Product, Engineering, Legal SMEs, and Sales stakeholders.
To understand the scope of usability friction, we conducted an exhaustive review of the entire product. Every page was printed and reviewed collaboratively. Using Nielsen’s 10 Usability Heuristics as a structured evaluation framework, we mapped strengths and weaknesses across the site.
Usability issues were systemic, not isolated. Navigation structure and interaction inconsistencies were primary contributors to cognitive load.
We conducted moderated focus groups and workflow testing sessions with enterprise clients including:
Adobe, Nike, and Stryker.
Navigation was identified as the primary friction point, so we redesigned it from the ground up:
The dashboard became the visual anchor of the modernization effort.
The updated dashboard also served as a high-fidelity prototype for sales demonstrations, reinforcing perceived product maturity.
Starting with high-impact workflows, we:
Rather than redesigning individual screens in isolation, we implemented consistent structural patterns across modules.
To ensure long-term consistency, we built a comprehensive design system in Sketch from scratch (inspired by Google Material Design), and published it for cross-team adoption.
This system became the structural backbone of the modernization effort. We created not just a UI kit, but an operational foundation.